SEO for Business:
It’s About Revenue, Not Traffic
Business is about money but SEO mostly reported with traffic, click, or other metrics that are NOT connected to any revenue. SEO, as part of digital marketing, must contribute to revenue (and is measurable), otherwise it risks being cut from the business.
Why Bother Understanding SEO for Business?
- Able to deliver your SEO impact to stakeholders or clients in a better way
- Boost the value of your SEO work
- Allows you to projecting the estimated revenue from organic traffic
SEO for Business: What’s Included
Focuses on aligning SEO activities with business goals, performance tracking, and growth strategies.
Set KPIs (that can be measured in monetary value)
Conversion Rate Optimization
Market Sizing
Competitor Analysis
Local SEO
SEO for Business:
Tools Recommendation
Selected SEO tools designed for business use, focusing on reporting, scalability, and insights that align SEO performance with business goals.
Free
Previously known as Google My Business (GMB), it’s a cornerstone of local SEO strategy. You must set your GBP properly, including name, address, phone, hours, photos, etc.
Free
It’s essential to track custom events, such as purchase, hot leads, scroll depth (25, 50, 60, etc). After you set custom events, GTM will send the data to GA4 in 48 hours.
Free
An essential tool for every webmaster, including business website owners. It allows you to see how users interact with your site and what actions they take. You can also track conversions or purchases daily, weekly, or monthly.
Free
Looker Studio is a robust tool to report your data. You can blend data from GSC and GA4 to see the opportunity you can optimize. It’s quite advanced, you need to use it often to get used to it.
Free
It’s Microsoft Excel but online. If you don’t want your data stored in the cloud, you can use Excel. Excel is more secure, but it doesn’t allow real-time collaboration with your coworkers.