Off-Page SEO:
The Signals to Your Website
Off-page SEO refers to strategies done outside your website to improve search rankings by building authority and credibility. This is mainly measured by links pointing to your site, known as backlinks.
Why Off-Page SEO Matters?
- More inbound links can escalate your domain authority, as long as it comes from a healthy website
- It can increase your website reputation, leading to easier to rank in search result
- It can increase your crawl budget gradually
Off-Page SEO: What’s Included
Covers efforts focused on building authority and trust through external signals beyond your website.
Inbound Link
(Backlink)
Brand Mention
(Linked or Unlinked)
Digital PR
Media Buying
Whole Marketing Activity
Off-Page SEO Tools:
Recommendation
Recommended off-page SEO tools chosen for backlink analysis, authority tracking, and link monitoring to support stronger external SEO performance.
Free
Scroll down the left side bar menu and go to Links > External Links. It shows you the domains linking to you most often, your top linked pages, and the most common anchor text.
Free or Paid
Ahrefs provides free or paid backlink checker tools. If you want the more detailed backlink analysis, you have to use the paid version. For the free version, click here.
Free or Paid
Semrush also provides free or paid backlink checkers. The free version allows 3 checks each day, click here.
Paid
First, you need to gather all the backlink you have. You can use Ahrefs or Semrush and then use SF for more detailed backlink information. See more here.